BPO Marketing Consultants With Real Insider Experience
Pleffken & Marvulle is a boutique BPO marketing agency founded by two marketing professionals who built their careers inside global outsourcing organizations before launching the firm. That background changes how we work: every recommendation we make is grounded in how BPO and CX companies actually operate, not in how a generalist agency assumes they do.
Jessica Pleffken
Co-Founder & Managing PartnerJessica brings hands-on marketing experience from inside global BPO organizations and service-driven environments. Her background includes marketing leadership roles across Europe, Latin America, and North America, working closely with operations, leadership teams, and global stakeholders across the outsourcing and customer experience industry.
This experience informs how she approaches marketing today: grounded, realistic, and aligned with how BPOs truly operate. She holds a formal marketing degree and has managed brand positioning, content strategy, and digital marketing for BPO companies across multiple markets and business contexts.
At Pleffken & Marvulle, Jessica leads strategy, social media, and website direction across the firm's client portfolio, with a focus on LinkedIn thought leadership and executive positioning for BPO and contact center leaders.
View Jessica on LinkedIn
Ana Marvulle
Co-Founder & Managing PartnerAna brings hands-on experience from inside global BPO organizations, including six years at Teleperformance, working across complex, multi-market environments. Her background spans digital marketing strategy, SEO, website management, and marketing operations, partnering closely with leadership and regional teams across Europe and Latin America to support clarity, scalability, and business impact.
Her technical depth in SEO, web infrastructure, and digital marketing operations is the foundation of how Pleffken & Marvulle delivers measurable results for BPO and outsourcing clients. She leads all technical delivery and website execution for the firm's client portfolio.
View Ana on LinkedInA rare perspective in the BPO marketing space
Together, Pleffken and Marvulle bring a combined background that is genuinely rare in the BPO marketing agency space: both partners have worked inside the industry they now serve, across the same organizations, markets, and buyer relationships their clients navigate every day.
Every BPO company we have worked with shares the same problem
Excellent operations and weak market visibility. They can run a flawless contact center floor, deliver on SLAs, and retain clients for years, while still losing new business to competitors with louder, clearer positioning and nothing operationally better going for them. That is a marketing failure, not an operations failure. Pleffken & Marvulle exists to close that gap, using operational fluency we built from the inside, not adapted from a generic B2B framework.
We know how BPOs operate
Not just how they market. We have worked inside global outsourcing organizations across operations, leadership, and stakeholder relationships. That context changes every brief we write and every strategy we build.
We write in plain, credible language
Not in AI-pattern copy or generic B2B marketing speak. Every deliverable has to pass the same test: does it sound like it was written by someone who has actually run a BPO marketing function? If not, it gets rewritten.
We measure what changes buying decisions
Audience seniority, share of voice among real decision-makers, inbound quality. Not follower counts or impression totals. If a metric does not tell you something about how buyers perceive your company, we do not lead with it.
We work as true partners
One relationship, full accountability. No account manager layer between you and the people doing the work. The partners you talk to are the partners building your strategy and reviewing every deliverable.
Start a conversation
Tell us about your company and what you are trying to solve. We reply within one business day.