BPO Marketing Agency

Growth Marketing for BPO Companies Built by People Who Ran the Floor

Pleffken & Marvulle is a BPO marketing agency founded by two marketing professionals with hands-on experience inside global outsourcing and customer experience operations. We deliver demand generation, SEO, content marketing, and lead generation for BPO companies, contact centers, and outsourcing organizations that need a marketing partner who already understands how their industry works.

The positioning gap

BPO companies lose deals before the sales call begins. We fix the stage that causes it.

Most BPO and contact center companies treat a slow pipeline as a lead generation problem. It rarely is. By the time a prospect books a call with your team, 70% to 90% of their buying decision is already formed. They have read your content, checked your LinkedIn, compared your positioning with competitors, and arrived at a strong prior long before your sales team knows they exist.

If that prior is weak or vague, the call starts at a disadvantage no closing technique fixes. That is the gap our BPO marketing services are built to close: the awareness and evaluation stage that most outsourcing companies are not managing at all.

Stage 1: Awareness
Buyer encounters your content or your competitor's. Most BPO companies are invisible at this stage.
Stage 2: Evaluation
Buyer forms a credibility opinion. Positioning either works for you or against you.
Stage 3: Sales call
Decision is 70% to 90% complete. Sales is confirming, not persuading.
BPO Marketing Services

Full-funnel marketing services for BPO, contact center, and outsourcing companies

From demand generation and SEO to LinkedIn marketing and outbound lead generation, every service we offer is designed specifically for the BPO and CX industry. No adaptation from a generic B2B playbook. No learning curve on your budget.

01

Positioning & Thought Leadership

BPO content marketing, executive voice, and messaging frameworks built around the points of differentiation buyers in this industry actually care about.


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02

SEO for BPO Companies

Technical and content SEO built around the actual search behavior of outsourcing buyers, not generic B2B keyword templates.


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03

BPO Social Media Marketing

LinkedIn marketing strategy and management for BPO companies and contact centers, focused on building authority with real buyers.


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04

BPO Lead Generation & Outbound

Demand generation and outbound marketing programs for outsourcing companies, built on positioning, not cold volume.


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05

Full-Service BPO Marketing

One team, one strategy, full accountability for your market positioning across every channel your buyers encounter.


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Start with a positioning audit

A clear read on where your BPO company stands and what to fix first. Most engagements begin here.

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Trusted by BPO & CX leaders
ProfectusCXDATAMARKRCDA ConsultingThe Patient Experience StrategistTN Outsourcing
"We are not promising more leads. We are promising that the leads you already have will finally understand why you, specifically, are the right call."

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